Comunicação Design Nada a Ver
11 de janeiro de 2010 por Desirée Marantes

Bruce é Mau e dá bons conselhos

Bruce Mau é o chefe da Bruce Mau Design e criou uma lista de princípios bem interessantes, o incomplete manifesto for growth.

Tem várias muito boas, algumas das que eu achei mais legais:

10. Everyone is a leader.
Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.

30. Organization = Liberty.
Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between “creatives” and “suits” is what Leonard Cohen calls a ‘charming artifact of the past.’

32. Listen carefully.
Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

About Desirée Marantes

Unicorn-in-chief

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