“Inspired by the Chinese adage that “the whole year’s work depends on a good start in spring”, this bold and beautiful film (9,17 mins) represents an exciting new direction for Prada’s visual communications at the start of this decade.
O video em alta resolução neste link.
Featuring young men gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible.
Yang Fudong is one of the most internationally acclaimed Chinese artists working today and a major representative of contemporary Chinese video art. His work explores and expands the potential of the filmic conventions of linear narrative.