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19 de janeiro de 2010 por pontoeletronico

Prada movie

“Inspired by the Chinese adage that “the whole year’s work depends on a good start in spring”, this bold and beautiful film (9,17 mins) represents an exciting new direction for Prada’s visual communications at the start of this decade.

[youtube=http://www.youtube.com/watch?v=prsE502k2zU]

O video em alta resolução neste link.

Featuring young men gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible.

“First Spring” is Prada’s latest collaboration with pioneering Chinese artist Yang Fudong.”

Yang Fudong is one of the most internationally acclaimed Chinese artists working today and a major representative of contemporary Chinese video art. His work explores and expands the potential of the filmic conventions of linear narrative.

Pra quem quer saber mais, muito mais, aqui tem um texto gigante falando sobre o filme, a ideia, o diretor.

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