Faz um tempo que lemos coisas legais sobre criatividade: desde o Lynch com suas barbadas zen até estudos sobre grupos heterogêneos e resultados novos.
Lembrei disso quando li esse post da Newsweek falando que brainstorm comprovadamente não funciona. E, eles vão além, pode servir como uma maneira de sufocar possíveis bons frutos individuais. O site da dicas de como tirar o melhor da tua criatividade, mas os pressupostos são simples e, basicamente, os mesmos propostos pelo Godin, que esquecemos as vezes: alteridade e individualidade.
E mais um extra sobre o tópico, dica do Juliano, o post sobre No Goal, no Zen Habits.
So what does a life without goals look like? In practice, it’s very different than one with goals.
You don’t set a goal for the year, nor for the month, nor for the week or day. You don’t obsess about tracking, or actionable steps. You don’t even need a to-do list, though it doesn’t hurt to write down reminders if you like.
What do you do, then? Lay around on the couch all day, sleeping and watching TV and eating Ho-Hos? No, you simply do. You find something you’re passionate about, and do it. Just because you don’t have goals doesn’t mean you do nothing — you can create, you can produce, you can follow your passion.
And in practice, this is a wonderful thing: you wake up and do what you’re passionate about. For me, that’s usually blogging, but it can be writing a novel or an ebook or my next book or creating a course to help others or connecting with incredible people or spending time with my wife or playing with my kids. There’s no limit, because I’m free.
In the end, I usually end up achieving more than if I had goals, because I’m always doing something I’m excited about. But whether I achieve or not isn’t the point at all: all that matters is that I’m doing what I love, always.
I end up in places that are wonderful, surprising, great. I just didn’t know I would get there when I started.