21 de março de 2011 por Vinicius Perez

Mais Kickstarter

Massa essa matéria da Wired sobre o futuro, os planos de crescimento e alguns protótipos lançados através do Kickstarter.

That’s why even people who don’t need Kickstarter are turning to the site. Industrial designer Scott Wilson, for instance, has no trouble getting his products made. Formerly the global creative director at Nike, Wilson—whose work has been displayed in the Cooper-Hewitt, MoMA, and Chicago’s Museum of Contemporary Art—has worked on the Xbox 360, the Dell Venue Pro Smartphone, and Swingline staplers. Still, when he had an idea to create a wristband that would convert an iPod nano into a watch, he decided against the corporate route, where his idea could get weighed down with “big company politics and indecision.” So he posted it on Kickstarter, asking for $15,000 to cover tooling costs for the parts. After 30 days, he had raised $941,778 from 13,512 people—the biggest haul any Kickstarter project had ever received. Seventy-six percent of those people didn’t even own a nano but planned to buy one specifically to use with the watchband. (Wilson has had to hire six people to answer the more than 40,000 Kickstarter-related emails he’s gotten, check message boards, and manage fulfillment and customer service.) He says the process helped shorten his production timeline from the typical year or so to 30 days.

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